What Does DJTT’s Data Show?Įarlier this year, we polled DJs asking about their DJ setup. Pioneer DJ is likely playing the long game here in user adoption, but these charts make it abundantly clear why we just saw Pioneer announce a new Serato DJ controller, the DDJ-SZ2. Notice on the one year graph above that Rekordbox DJ gets a big bump at launch, and then a very gradual increase in searches – but nothing crazy. This makes it difficult to look at it on macro search graphs, but you still can get a good idea. Is it “Rekordbox DJ”, “Rekordbox’s Performance Pack”, or just “Rekordbox”? An issue here is that Rekordbox DJ suffers from a serious branding problem. The youngest entrant into the DJ space is Rekordbox DJ. Here’s the same graph for the last 5 years: Here’s the graph for the most popular DJ software between 2004 and now: These are the two-word phrases that most people use when referring to each platform ( more on Rekordbox’s issues on this front in the next section). This is a tool that allows you to see how often a phrase is searched, and compare it with other terms.įor the graph below, I’ve chosen the most fair name, in quotes, for each DJ software – Traktor Pro, Rekordbox DJ, Serato DJ, and Scratch Live ( for relative context). One of the most fun – albeit not scientifically precise – ways to find out about relative popularity of DJ softwares is to use Google Trends. Instead, we’ll have to look at data around the topic at hand: What Does Google Say The Most Popular DJ Software Is? The main unknown here is the number of active users – a secret that Serato, Native Instruments, Pioneer, and others all keep closely guarded. But which one is used by the most DJs? We try to find out in this article. Instead of highly specialized tools, there now a handful of options that all have a near-comparable feature set. Digital DJs have a drastically different landscape than they did ten years ago.
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